Creativity is the process of having original ideas that have value. Divergent thinking is an essential capacity for creativity: See lots of ways to interpret a question, see lots of possible answers to a question, and see multiple answers - not one.

Sir Ken Robinson

Perception is reality.

Wally Olins

Bluff your brain into thinking you can do anything!

Bobby Gunthorpe, Central Saint Martins, London

Historically, new technologies, access to markets, access to capital have always been the things that drive business. Today everyone has equal access to technology, equal access to markets and capital. So it's really ideas that drive businesses.

Eric Scott, CEO of Wolff Olins U.S. operations